Promotion

bringing the ideas, the energy, and the audience

connecting artists of multiple genres with local communities by energising the city’s venues to deliver affordable and inclusive live entertainment experiences.

About Me

Music has been at the heart of everything I do for as long as I can remember. Over the past twenty-five years, I’ve been involved in the local music scene in just about every way imaginable — performing in bands, volunteering behind the scenes at venues, and promoting shows. What started as a passion became a calling, and a few years ago I made the decision to turn that calling into a career.

I’m based in Stoke-on-Trent, a city I’m deeply proud of and deeply committed to. This is a place with real musical roots, real creative talent, and real community spirit — but it’s also a city where too many people are priced out of the live music experiences they deserve. I’ve seen it first-hand, and it’s the reason I do what I do.

My goal is simple: to make live music accessible to everyone. Not just those who can afford premium ticket prices, but the families, the young people, the music lovers on a tight budget who have just as much right to share in the joy of a live performance. Culture shouldn’t be a luxury. It should be part of everyday life.

Through my work at Music Mania — Stoke’s independent record shop, ticketing agent and box office — I’ve built strong relationships with artists, venues, and local organisations across the city and beyond. I work closely with the Stoke-on-Trent Festival, helping to bring world-class classical music to the area, and I promote live shows across multiple genres, from rock and indie to folk and orchestral. I believe that a broad, inclusive programme is the only way to truly reflect and serve a whole community.

I’m not interested in building a business around exclusivity or chasing the biggest names. I’m interested in building something that people trust — a brand rooted in fairness, respect, and a genuine love of music. The shows I promote are affordable by design, the venues I work with are welcoming by nature, and every decision I make is guided by one question: does this help bring music closer to the people who need it most?

This is just the beginning, and I can’t wait to share what’s coming next.

Culture is not a luxury and it should be accessible to all